International Leadership Summit
How to attract and inspire leaders and entrepreneurs from around the world to attend the leadership conference (post pandemic) in Charlotte, NC, and get excited about attending the following year's conference in Orlando, FL.
Developed 360 digital marketing strategy across social media, web, blog, email, SMS and TV, direct mail, and magazines to compel target audience to join T.D. Jakes in Charlotte, NC, as he instructs them on how to become Master Builders with new leadership tools for our post pandemic world.
Created Work & Play Orlando Getaway, a leadership vacation offer, to entice existing registrants to register early for the next leadership conference in Orlando, FL.
E-commerce offerings included branded apparel, accessories, books, stationery, and DVDs.
10K+ attendees from Ghana to New York became Master Builders at the leadership conference.